First Annual Retrospective | The San Francisco Mayor's Office of Civic Innovation

Client: The San Francisco Mayor's Office of Civic Innovation + Golightly House (brand production consultancy)

Objective

Produce a creative yet informative annual report that clearly communicates the value of the Office's groundbreaking work.

Summary

Lauren Sinreich authored, managed design for, and developed the distribution strategy of the 2012 Annual Report, titled "A Start-Up Called Government."

Key activities included:

• Content marketing strategy and execution
• Authored a blog post for CityMinded.org titled "Government in the 21st Century: An Innovation Launch Pad"
• The report was used to build cross-sector relationships and convert existing initiatives into new partnerships

Links

• innovatesf.com -- client organization
• Golightly House -- brand production consultancy