Future Ready Concept | Northside Innovation
Client & Project
Concept, strategy, and execution of a pilot whitepaper for Northside Media Group's innovation initiative, developed in partnership with Dell and Intel.
Objective
Boost brand and community awareness by delivering value to readership and driving impressions.
Summary
Lauren conceptualized a new content delivery format drawing from community events, then pitched it to Northside Innovation's sponsors. The work involved:
- Defining a creative direction
- Interviewing community experts
- Conducting topic research
- Developing content, copy, and general creative direction
The goal was to produce resources that were highly valuable and community relevant -- structured to work either as a full narrative or broken into modular micro-content for varied audience preferences.