Social Innovation Conference | The Feast

Client & Project

Communications and community work for The Feast's 2014 social innovation conference, connecting entrepreneurs across industries and sectors. Role involved directing and executing all content and communications before and after the event, with goals of increasing brand awareness, community engagement, and appeal to brand partners.

Summary

Responsibilities spanned creative/strategic direction and hands-on execution across:

• Content and social media strategy
• Blog posts showcasing community innovations and partner expertise
• Website copy and information architecture
• Event communications oversight

Notable Outcomes

• Content partnership with GLG to spotlight its social innovation fellows
• Social engagement strategy that doubled Twitter reach from two million to four million in three short months